{"id":196,"date":"2025-06-03T14:05:46","date_gmt":"2025-06-03T12:05:46","guid":{"rendered":"https:\/\/vanille.nl\/en\/?page_id=196"},"modified":"2025-07-03T12:10:12","modified_gmt":"2025-07-03T10:10:12","slug":"ons-verhaal","status":"publish","type":"page","link":"https:\/\/vanille.nl\/en\/ons-verhaal\/","title":{"rendered":"Our Story"},"content":{"rendered":"
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Our Story<\/h2>\r\n

With passion
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Family business<\/h2>\n

At Vanille BV, we believe that strong family ties result in even better vanilla. Not only because we are a close-knit family business ourselves, but also because we work with the families in Madagascar who grow their vanilla with love and dedication. When you believe in something together, you can taste that in the quality.<\/p>\n <\/div>\r\n

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When you truly believe in something, you can taste it in the quality<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n

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Our Story<\/h2>\n

Passion for fair trade<\/h2>\n

Our story begins in 2004 with Henk de Kroon, a man with a great passion for fair trade and pure flavor. Believing that vanilla could be more than just a luxury product, he traveled to Papua New Guinea. There, he worked with local farmers, provided training, and helped them gain access to microcredit through cooperatives, enabling them to cultivate high-quality vanilla alongside coffee. From the very beginning, we oversaw every aspect of the process: from blooming to fermentation, from plant to pod.<\/p>\n

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Ambition<\/h4>\n

As the world increasingly sought top-quality vanilla, our ambition grew. We expanded to India and eventually found our second home in the Sava region of Madagascar \u2013 the heart of vanilla cultivation. Over the years, and after numerous visits, we built a sustainable network there. No intermediaries, but direct collaboration with the farming families. This way, we keep margins fair, lines short, and quality high.<\/p>\n

In 2020, Jef de Kroon, Henk\u2019s grand-nephew, joined the company. With fresh ideas and the same passion for vanilla and people, he continues the family tradition. Together, we work every day towards a better world with better vanilla \u2013 from family to family.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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MVO<\/h4>\r\n

Sustainability<\/h2>\r\n

At Vanille BV, we believe that real flavor can only be created if the world benefits as well. Sustainability is not a trend for us, but a natural starting point \u2013 from packaging to production, from farmer to consumer.<\/strong><\/p>\n <\/div>\r\n <\/div>\r\n

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Smart Packaging, Smaller Footprint<\/h4>\n

We consciously pack our vanilla in PET. This material is light, easy to recycle, and breaks down faster than glass. This not only reduces the environmental impact but also saves significantly on CO\u2082 emissions during transport. Less weight means less fuel \u2013 and therefore a smaller ecological footprint.
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Naturally Against Mold<\/h4>\n

Vanilla pods are fragile. A poor harvest or careless fermentation can lead to mold growth, resulting in quality loss and income loss for the farmer. That\u2019s why Vanille BV developed a natural treatment that safely prevents and removes mold. This guarantees top quality \u2013 in a way that\u2019s safe for people, nature, and the product.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n

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Dedication<\/h2>\n

Planifolia Foundation<\/h2>\n

Through our involvement with the people behind vanilla, we established the Planifolia Foundation \u2013 named after the vanilla plant Vanilla planifolia. This foundation is a logical and necessary extension of our mission: improving the lives and work of the farming families in Madagascar.<\/strong><\/p>\n

The foundation focuses on better living conditions, education, access to healthcare, and sustainable farming practices. By investing locally in knowledge, infrastructure, and well-being, we are building a strong future together \u2013 where humans and nature work in balance.<\/p>\n

Because when we take good care of today\u2019s world, we\u2019ll harvest the flavor of tomorrow.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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The highest quality<\/h2>\n
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At Vanille BV, you are assured of products that not only offer the highest
\nquality but also meet the demands of the modern market. Whether you are a producer,
\nwholesaler, or retailer, we provide flexible and reliable solutions for your vanilla needs.<\/strong><\/p>\n

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\r\n \r\n Get in touch to discover the possibilities<\/span> <\/a>\r\n <\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-196","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur Story - Vanille BV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanille.nl\/en\/ons-verhaal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Vanille BV\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanille.nl\/en\/ons-verhaal\/\" \/>\n<meta property=\"og:site_name\" content=\"Vanille BV\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T10:10:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanille.nl\\\/en\\\/ons-verhaal\\\/\",\"url\":\"https:\\\/\\\/vanille.nl\\\/en\\\/ons-verhaal\\\/\",\"name\":\"Our Story - 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